ROYAL FAMILY
Meghan Markle Faces Another Business Blow As She’s BANNED From Selling Clothes Under Her Controversial ‘As Ever’ Brand — Over Mix-Up With Chinese ‘Fast Fashion’ Firm….See More

Court documents have revealed that Meghan Markle is facing obstacles in the launch of her new lifestyle brand, “As Ever”.
RadarOnline.com can reveal the Duchess of Sussex, 43, is banned from selling clothes under her new brand due to trademark issues with a Chinese “fast fashion” company known as “ASEVER”.
The conflict arose when the US Patent and Trademark Office issued a “partial rejection” of her trademark application in July, citing similarities in the company names.
USPTO added: “Registration of the applied-for mark is refused because of a likelihood of confusion.”
Meghan announced the re-brand of her lifestyle brand just last week, with As Ever set to launch next month.
The brand will feature food products, including jams and dog biscuits, aligning with Meghan’s passion for food, which will also coincide with her upcoming Netflix cooking show, With Love Meghan.
A trademark lawyer said: “If she sells clothing under the As Ever brand, she risks being sued.”
Mark Kolski, the owner of a New York-based clothing company also named “As Ever”, shared his concerns over the branding conflict.
He said: “I’m a very small business, it’s a family-run operation. I’m essentially a one-man band.
“This new venture has the power and money of Netflix behind it.
“Even if I wanted to do something I don’t think I have the behemoth of lawyers and money that are behind this.”
Mr Kolski said he doesn’t own the trademark to the name but believes he has common law rights to sell clothing using it since he has been doing business as “As Ever” since 2017.