Latest Update: Meghan Markle’s disastrous trademark application is ‘dead’ as decision to abandon bid confirmed….Read More

The Duchess of Sussex’s new Netflix series will be released on Tuesday

Meghan Markle has officially abandoned her trademark application for “American Riviera Orchard”, according to the US Patent and Trademark Office.

The Duchess of Sussex, 43, has ended her pursuit of the brand name after facing numerous hurdles with her application.

Documents from the US Patent Office show the status is now listed as “dead”.

The office confirmed the application was “abandoned because the applicant filed an express abandonment”.

It appears the Duchess filed to desert the trademark on February 28, with its status being confirmed as withdrawn days later.

Meghan originally filed the application for her passion project on March 19 2024.

Since then, the mother-of-two has faced numerous issues with the paperwork.

The US Patent and Trademark Office told her she could not have exclusive rights to “American Riviera” as it is a commonly used place name for the California coast where she and Harry live.

Documents were also sent over unsigned.

Her team had applied for 19 different trading classes but only paid enough to cover 17, resulting in a £533 shortfall.

The former royal had hoped to sell “fruit butters”, cookbooks, tableware and other items under the brand.

Another firm owning the trademark “Royal Riviera” also challenged Meghan’s application, creating additional complications.

These issues ultimately led to the end of her American Riviera Orchard dream.

The brand had gained significant attention last year when Meghan began sending limited edition jam jars to her famous friends.

The Instagram account for American Riviera Orchard had amassed more than half a million followers.

But the brand eventually hit a wall, with many questioning whether it would ever materialise.

On February 18, Meghan announced her venture was being renamed “As Ever”.

She explained the change: “Last year, I had thought, ‘American Riviera’, that sounds like such a great name. It’s my neighbourhood; it’s a nickname for Santa Barbara, but it limited me to things that were just manufactured and grown in this area.”

The Duchess revealed she had secured the new name back in 2022.

“So I thought about it and I’ve been waiting for a moment to share a name I secured in 2022 and this is the moment and it’s called As Ever,” she said.

Meghan’s announcement came just two weeks before the release of her Netflix show “With Love, Meghan”.

The streaming giant has partnered not just on the show but also on her business venture.

“Then Netflix came on, not just as a partner in this show but also as a partner in my business, it was huge,” Meghan said.

The eight-part series is due to be released on Tuesday after being delayed from its January launch date due to LA wildfires.