Just In: Did Meghan Markle steal the brand name ‘As Ever’ from an established trademarked clothing store? Controversy erupts; users on social media call her out…..See More

Social media users are criticizing Meghan Markle for failing to verify trademark conflicts. As Ever, Meghan Markle’s new lifestyle brand is receiving intense criticism for having the same name as an already-established clothing brand.

What is Meghan’s new lifestyle brand all about?
Meghan Markle announced her new business, a lifestyle brand that will not produce apparel, on Instagram. She wrote, “It’s possible that some of you have heard rumors about what I’ve been working on.” “I’m excited to present to you As Ever, a brand that I founded and have put a lot of effort into.
“The brand is a beautiful way to combine everything I love, like food, gardening, entertaining, thoughtful living, and finding joy in the little things,” she continued. “It’s an extension of what has always been my love language,” as quoted in a report by The Hollywood Reporter.

How did the original As Ever brand respond?
In response to Markle’s brand, the 2017-launched clothing company As Ever issued a statement on Tuesday. “I would like to express my gratitude to all of my longtime friends who are aware of and adore our little family brand, As Ever, as well as to everyone who has recently learned about us,” as quoted in a report by THR.

The recent events surrounding their namesake brand have sparked an outpouring of support and concern over the past 36 hours.

On the brand’s Instagram, co-founder Mark Kolski stated, “We are not affiliated.”

Later, Mark Kolski told the Daily Mail that he was getting advice from as many professionals in the legal field as he could in order to come up with a remedy for the issue and that a friend had told him about Markle’s new endeavour.

How did social media users react to this conundrum?
Some social media users have criticized the Duchess of Sussex for the brand’s name after her announcement on Monday.

One user wrote on X that “‘As Ever’ is also fairly well known to fashionistas in New York City.” Their name was stolen by Meghan Markle! Didn’t she conduct a business search? “Meghan Markle took the same name as an already trademarked established clothing store,” someone else wrote. “As usual. Her brand was not stolen. She attempted to take theirs,” as per a report by The Hollywood Reporter.