Breaking Update: Duchess of Sussex boosts her profile at Invictus Games ahead of business launch…See More

Meghan offers exclusive behind-the-scenes access to the Games ahead of her lifestyle brand debut

With the imminent launch of her lifestyle brand American Riviera Orchard and a new Netflix series just weeks away, the Duchess of Sussex might naturally be keen to burnish her public profile.

After all, a lot rests on the success of both ventures, given the recent setbacks suffered by her and Prince Harry’s Spotify podcast and a rather waspish Vanity Fair article about the couple’s new lives in California.

What better opportunity to rehabilitate her image and present her best self to the world than the Invictus Games, the very event where Meghan Markle and Harry first made their public appearance as a couple back in 2017?

Indeed, during this year’s Games, held in Vancouver and Whistler last week, the Duchess appears to have more than made up for her sporadic presence on social media in recent years.

Following her return to Instagram in January, Meghan spent much of the Games showing behind-the-scenes images to the Games in a series of posts.

Meghan gave her 1.8 million followers exclusive access to Invictus Games, which was founded in 2014 to celebrate the sporting achievements of wounded and injured military personnel.

There was Meghan embracing one of the athletes, Meghan striding into a meeting with her husband (to the tune of Dolly Parton’s 9 to 5) and Meghan inside a storytelling competition for the children of competitors.

footage of the Whistler opening party, featuring an appearance by Michael Bublé, Canadian singer and personal friend of Meghan’s.

During her final engagement at the Games, the Duchess shared images from a private snow tubing event which was described as “closed to media”.

The clips showed her hesitating at the top of the hill while Harry coaxed her forward, before flying down the tube, shrieking with delight.

The impact has been to filter the Games through the lens of the Duchess, putting her – as one observer said – “front and centre”.