Breaking: Princess Lilibet Helps Mom Meghan Markle Relaunch Lifestyle Brand in Picturesque New Photo….See More

The matching mother-daughter moment! The ocean! The palm trees!

Princess Lilibet is helping her mom Meghan Markle launch her new lifestyle brand

On February 18, it was revealed that Meghan’s forthcoming brand, previously known as American Riviera Orchard, was relaunching as As Ever, a phrase Meghan has been using frequently in her new Instagram, which she debuted January 1. In addition to announcing the brand’s new name on Instagram, the brand also has a new website with a link to “Save Your Seat at the Table”—and it features a stunning photo of mother and daughter, both in white and barefoot, walking and holding hands as lush greenery, palm trees, and the Pacific Ocean are visible in the background.

Both Meghan and Prince Harry rarely share glimpses of their kids Lilibet, 3, and Prince Archie, 5, but since rejoining Instagram last month after seven years away, Meghan has been doing so more frequently—but carefully. After Archie and Lilibet’s backs were to the camera in the 2024 Sussex holiday card, running towards their parents with the family’s dogs surrounding them, the kids were featured in a tribute video to Meghan’s beagle Guy on January 7—the first time they were featured on Meghan’s social media.

Meghan and Lilibet can be seen in a photo with the family dogs, and at the end of the video, Meghan and Lilibet sing an emotional song with the lyrics, “We love you Guy, yes we do. We love you Guy, and we’ll be true. When you’re not near us, we’re blue.”

Archie and Lilibet showed up on Meghan’s Instagram as recently as Valentine’s Day, when Lilibet specifically—wearing a heart-patterned shirt, to boot!—put spread on a bagel.

In the As Ever photo—and in every other image shared—Lilibet’s distinctive long, red hair is a focal point. Back in September, Lilibet’s dad Harry—who is also a redhead—spoke about his kids’ red hair at the WellChild Awards in London, where he told Hello! chief content officer Sophie Vokes-Dudgeon that “Archie and Lili have been blessed with their mother’s thick hair,” adding that it wouldn’t be long “until Lili can sit on hers.”

During an interview on The Late Show with Stephen Colbert in 2023, Harry said, “I actually really, genuinely thought at the beginning of my relationship [with Meghan] that, should this go the distance and we have kids, that there’s no way the ginger gene will stand up to my wife’s genes—but I was wrong!”

When Lilibet was born in June 2021, her parents said in a statement that their daughter “is more than we could have ever imagined.” Only weeks after Lilibet was born, People reported that Harry told guests at a private garden party for the WellChild Awards that his daughter was “very chilled and seems happy to just sit there while Archie is running around like crazy.”

As recently as last August, Meghan spoke in Cali, Colombia at an Afro Women and Power event, sharing that “Part of the role modeling that I certainly try to do as a mother is to encourage our daughter—who, at 3, she has found her voice,” Meghan said with a laugh, per People. “And we’re so proud of that because that is how we, as I was saying, create the conditions in which there’s a ripple effect of young girls and young women knowing that if someone else is encouraging them to use their voice and be heard, that’s what they’re going to do. And they’re going to create a different environment than so many of us grew up in.”

Speaking of the environment Lilibet is growing up in (and, of course, Archie too), Harry said at The New York Times DealBook Online Summit in New York City on December 4 that, of living in the U.S., “I very much enjoy living here and bringing up my kids here. It’s a part of my life that I never thought I was going to live.”

He continued of Princess Diana, “I feel as though it’s the life that my mom wanted for me. To be able to do the things I’m able to do with my kids that I undoubtedly wouldn’t be able to do in the U.K.—it’s huge. That is a fantastic opportunity and I’m hugely grateful for that.”