Breaking News: Meghan Markle Rebrands Lifestyle Brand Ahead of Netflix Series…..See More

Meghan Markle Rebrands Lifestyle Brand Ahead of Netflix Series’

Meghan Markle seems to be investing considerable effort and resources into her return to television, even going so far as to rebrand her lifestyle company, which was launched just last year and received mixed feedback.

Earlier this week, Meghan announced via Instagram that her brand, American Riviera Orchard, would be rebranded as As Ever, following a series of trademark challenges. In a video, she shared, “Last year, I had thought, ‘You know what? American Riviera, that sounds like such a great name,’” she explained in a video. “It’s my neighborhood, it’s a nickname for Santa Barbara, but it limited me to things that were just manufactured and grown in this area.”

She also said the decision was influenced by her upcoming Netflix show, “[When Netflix] came on, not just as my partner in the show but as my partner in business, which was huge.”

“So I thought about it, and I’ve been waiting for a moment to share a name that I had secured in 2022, and this is the moment, and it’s called As Ever,” she continued.

Meghan disclosed that the company has introduced a new website, accompanied by an uncommon photograph of her youngest child, daughter Lilibet. The picture features Meghan walking barefoot on a lawn with her toddler, both dressed in matching white dresses, set against an ocean backdrop.

RELATED: Meghan Markle’s Net Worth: $60 Million in 2025.

Last year, Meghan initiated her lifestyle brand; however, it did not achieve the anticipated success. The brand name was announced prior to the launch of products, resulting in criticism that the launch occurred prematurely, before the company was adequately prepared.