Connect with us

ROYAL FAMILY

Breaking News: Meghan Markle Faces Another Business Blow….Read More

Published

on

Court documents have revealed that Meghan Markle is facing obstacles in the launch of her new lifestyle brand, “As Ever”.

Knewz.com can reveal the Duchess of Sussex, 43, is banned from selling clothes under her new brand due to trademark issues with a Chinese “fast fashion” company known as “ASEVER”.

The conflict arose when the US Patent and Trademark Office issued a “partial rejection” of her trademark application in July, citing similarities in the company names.

USPTO added: “Registration of the applied-for mark is refused because of a likelihood of confusion.”

Meghan announced the re-brand of her lifestyle brand just last week, with As Ever set to launch next month.

The brand will feature food products, including jams and dog biscuits, aligning with Meghan’s passion for food, which will also coincide with her upcoming Netflix cooking show, With Love Meghan.

A trademark lawyer said: “If she sells clothing under the As Ever brand, she risks being sued.”

Mark Kolski, the owner of a New York-based clothing company also named “As Ever”, shared his concerns over the branding conflict.

He said: “I’m a very small business, it’s a family-run operation. I’m essentially a one-man band.

“This new venture has the power and money of Netflix behind it.

“Even if I wanted to do something I don’t think I have the behemoth of lawyers and money that are behind this.”

Kolski said he doesn’t own the trademark to the name but believes he has common law rights to sell clothing using it since he has been doing business as “As Ever” since 2017.

Duchess was previously forced to re-brand another venture, American Riviera Orchard, due to similar trademark issues.

The situation escalated further when the mayor of Porreres in Majorca hinted at possible legal action against Meg’s new logo for resembling the town’s 14th-century coat of arms.

An expert criticized the move as “another headache” for Meghan’s team and could lead to even more potential “copyright issues”.

The logo for ‘As Ever’ was reportedly drawn up after a “comprehensive global searches of registered trademarks”.

The shape enclosing the birds and tree was allegedly designed to “create a unique and personal emblem”.

However, Nick Ede, a brand and culture expert, explained: “Yes, the logo that she has used for the new brand ‘As Ever’ is clearly very similar to the coat of arms for an area of Majorca.

This is another brand setback as it looks like it’s been copied rather than a whole new brand identity created.

“This may potentially create copyright issues and a further headache for Meghan and her team.”

Sources spoke to The Sun about the Dutchess’s ongoing branding issues.

Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

NEWS6 seconds ago

Breaking News: Ukraine LIVE: US dashes Kyiv’s two major hopes as Trump confirms day of talks with Putin…..See More

CELEBRITY2 hours ago

Breaking News: Kanye West releases new song featuring daughter North West and Diddy as Kim Kardashian takes legal action….Read More

ROYAL FAMILY2 hours ago

Latest: Queen Camilla takes firm stands on Prince Harry, Meghan Markle claims….See More

NEWS2 hours ago

Breaking: Pakistan’s proxy war, Trump friendship & death: Big takeaways from PM Modi’s podcast with Lex Fridman…..Read More

CELEBRITY3 hours ago

Breaking News: Kanye West alleges Kim Kardashian controls his access to their kids….See More

ROYAL FAMILY8 hours ago

Latest News: King Charles makes Donald Trump ‘jealous’ with new guest…..See More

ROYAL FAMILY8 hours ago

Exclusive: Kate Middleton Makes Fashion Faux Pas, But Fans Say ‘It Looks So Good on Her….Read More

CELEBRITY9 hours ago

Exclusive: Kanye West Is Requiring Male Members Of His Sunday Service To Shave Their Heads….Read More

CELEBRITY9 hours ago

Breaking: Love Up ‘Wolverine’ Star Hugh Jackman ‘Desperate to Get His Claws Into Finalizing Prenup Divorce Deal’ With Spurned Wife Deborra-Lee Furness…..See More

CELEBRITY9 hours ago

ICYMI: St. Marys resident Gwen Ament receives King Charles III Coronation Medal….. Check In

ROYAL FAMILY9 hours ago

Latest: Kate Middleton Refused to Abide by a 350-Year-Old Royal Tradition on Her Wedding Day…..See More

NFL10 hours ago

Breaking: Serena and Venus Williams’ response when John McEnroe claimed he could still beat them both back in 2002…..See More

Copyright © 2024 USApress24