Just In: Meghan Markle Sends First Newsletter for As Ever: ‘Much Has Changed’ but ‘I Still Dance in My Kitchen…..Read More

The Duchess of Sussex also refreshed the website of her new lifestyle brand with what’s for sale this spring

Meghan Markle hit “send” on her first newsletter to email users who subscribed to updates about her As ever brand and refreshed the venture’s website with the newly unveiled products.

On March 4, the Duchess of Sussex, 43, sent out the newsletter with the subject line “Welcome to As ever,” sharing the message under the header “Welcome to the Joy.” The note — sent on the day her lifestyle show With Love, Meghan premiered on Netflix — was topped by a new photo of Meghan wearing a white dress and holding a mug before a field of lavender.

She began the newsletter with “Dear friend.”

“I am so happy to have you join me on this adventure. Some of you will remember receiving newsletters similar to this one back in 2014, when I founded The Tig,” the Duchess of Sussex wrote, referring to the original lifestyle blog she ran from 2014 to 2017.

Though much has changed since then, so much has stayed the same. I still dance in my kitchen, experiment with recipes, get my hands dirty in the garden, laugh with friends over too many glasses of wine, and pivot from going out in a date night worthy dress to being cozy at home in sweats and a baseball cap. And on that note — it’s not lost on me that I’ve worn a lot of hats in my life (pun intended) but as with the ethos of this brand name, I know that in so many ways, I, like all of us, remain ‘as we’ve always been,’ ” she said.

Meghan defined As ever as meaning “as it’s always been” or “the same as always.” (The Duchess of Sussex announced two weeks ago that she was changing up the name of her lifestyle venture unveiled as American Riviera Orchard when it was introduced in 2024, explaining that the As ever refresh gave her greater freedom for what could come from the company.)

With As ever, I trust you’ll feel this in every beat of what we’ve created. It is a line of products designed to make your everyday moments memories, to turn a basic breakfast into a beautiful snapshot of your life and to be kind to yourself and create a space for grace when it doesn’t all go according to plan,” she said in the newsletter. “For me, it all started with jars of preserves I was canning with fruit I picked from my garden. It began, quite literally, with something sweet – and through every twist and turn as a founder, it has become something even sweeter.”

Jam was the first product Meghan sent to friends from her budding company in 2024. She previously pledged in the Feb. 18 announcement about the As ever rebrand that, “Of course, there will be fruit preserves; I think we’re all clear at this point that jam is my jam.”

Looking ahead to what’s next, Meghan alluded that any change can come with mistakes.

“They say you have to break a lot of eggs to make an omelette — and that is true. Sometimes they fall, sometimes they crack, and sometimes you don’t have enough eggs at all — but I will tell you this much: no matter how many eggs break in the process, you can still end up with a pretty great omelette,” she wrote. “Sometimes even better than you expected. There is so much more coming, and I can’t wait to share it with you.”

“Follow along @AsEverOfficial & @Meghan,” she wrote in close, linking to Instagram. “As ever, Meghan.”

The Duchess of Sussex also expanded the As ever website on March 4. The page originally showed a picture of her running outdoors with daughter Princess Lilibet, 3. As of March 4, the landing page is topped by the company’s poignant crest (which includes a tribute to Prince Harry) with As ever in script and photos of the products that will be available for sale.

In partnership with Netflix, it was announced on March 4 that As ever will sell a collection of herbal teas, crepe mix, flower sprinkles, shortbread butter cookies, limited-edition wildflower honey and Meghan’s signature raspberry jam. The curated collection will be available for purchase this spring on asever.com.

A photo on the landing pages appears to show Meghan slicing into a berry crepe with a fork and knife, and more is included at the end of the page about the venture.

As ever is more than a brand – it’s a love language,” the website says. “Created by Meghan, Duchess of Sussex, As ever welcomes you to a collection of products, each inspired by her long-lasting love of cooking, entertaining, and hostessing with ease.”

“This curated collection has been crafted to elevate your every day and inspire moments of joy,” reads the note over the photo of Meghan holding a mug, as seen in the newsletter.

The Duchess of Sussex sits down with PEOPLE in this week’s exclusive cover story to discuss her new Netflix series, building the As ever business and her private life with Prince Harry and their children Prince Archie, 5 and Princess Lilibet.

There are tons of twists and turns — even with the name,” Meghan says in her most intimate interview in years. “I was figuring it out in real time.”

Although she has faced scrutiny at every step, the Duchess of Sussex says the experience has been defined by growth.

“I appreciate everyone who gave me the grace to make mistakes and figure it out and also to be forgiving with myself through that. It’s a learning curve,” she tells PEOPLE

Meghan also adds that Prince Harry enjoyed seeing her embrace her creative side while producing the projects.

“My husband met me when I had The Tig, and I see this spark in his eye when he sees me doing the thing that I was doing when he first met me,” she says. “It’s almost like a honeymoon period again, because it’s exactly how it was in the beginning when he’d watch me scribbling away, writing newsletters, fine-tuning edits and just really being in the details of it. I think he loves watching as much as I love doing that creative process. It’s just been fun. This is who I’ve always been.”