ROYAL FAMILY
Breaking News: Meghan Markle is BANNED from selling clothes under ‘As Ever’ brand due to mix-up with Chinese ‘fast fashion’ firm….See More

MEGHAN Markle is banned from selling clothes under her new As Ever lifestyle brand, court documents reveal.
A cut-price Chinese clothing company and a family-run New York-based retailer are among the fashion outlets with the same name.
It comes after the Duchess of Sussex, 43, was forced this month to re-brand American Riviera Orchard – originally announced a year ago – due to trademark issues.
And the mayor of Porreres in Majorca said she is considering legal action over Meg’s new logo apparently copying the town’s centuries’ old coat of arms.
As Ever – which sells food products including jams and dog biscuits – will launch next month to coincide with new Netflix cookery show With Love Meghan.
The Mail on Sunday has revealed documents filed at the US Patent and Trademark Office in October 2022 by Meg’s legal team applied for permission to sell aprons, as well as other clothing items.
But USPTO issued a 145-page “partial rejection” of her trademark application the following July saying she couldn’t sell clothes due to her company’s name being similar to Chinese “fast fashion” outlet ASEVER.
It supplies high street stores in the UK, including H&M.
USPTO – which cited “clothing category Class 25” – said: “The marks are identical in sound and virtually identical in appearance and are thus confusingly similar for the purposes of determining likelihood of confusion.”
It added: “Registration of the applied-for mark is refused because of a likelihood of confusion.”