Breaking News: The four hidden meanings in Meghan Markle’s new brand logo you may have missed….See More

Meghan Markle announced her new rebranded lifestyle business this week including a new logo.

Meghan Markle took the world by surprise this week when she revealed she had renamed her upcoming lifestyle brand

The Duchess of Sussex, 43, said in March last year that she was set to launch her own business called American Riviera Orchard, however no further updates were provided until this week, when the duchess revealed she would now launch her business under the name As Ever.

As well as confirming the business’ name, Meghan also revealed that the brand’s website had already been set up, which presented a logo and picture.

With a picture of Meghan and her daughter Princess Lilibet, three, on the homepage of the website, fans were surprised to see a logo had already been drawn up before the products were launched.

The symbol of the business is a palm tree with two hummingbirds flying either side. While many may be confused by the logo and what it is supposed to represent, it is believed there are four hidden meanings behind the design that royal fans may not be aware of.

Logo’s palm tree
As reported by People, the palm tree in the logo is supposed to represent Santa Barbara, where Meghan and Prince Harry have been living since quitting senior royal life in 2020, along with their children Prince Archie, 5, and Princess Lilibet, 3

This is likely to have been included in the business’s image as the products are tipped to be those Meghan uses in her everyday life at her sprawling Montecito mansion, with the area also acting as an inspiration for the duchess and her products.