Connect with us

ROYAL FAMILY

Update: Here’s Why Meghan Markle Changed Her Lifestyle Brand’s Name to ‘As Ever….See More

Published

on

In March 2024, Meghan Markle announced her much-anticipated lifestyle brand, American Riviera Orchard, but the name was short-lived. The lifestyle icon just announced a new name called As Ever.

Markle went on camera this week to share the change with her fans first, and she also talked about her new cooking show, which was postponed due to the wildfires. Here’s what’s to come for the U.S.-based royal who absolutely adores cooking, gardening, and homemaking.
Why the Name Change?
In the video, Markle first reminded viewers that her new Netflix cooking show launches in two weeks on March 4 (which she is admittedly very excited about). When addressing the rebranding of her other passion project, Markle explained how the old name was limiting.

Last year, I had thought, you know what, American Riviera, that sounds like such a great name,” said Markle in her Instagram video post. “It’s my neighborhood. It’s a nickname for Santa Barbara—but it limited me to things that were just manufactured and grown in this area. Then Netflix came on not just as my partner in the show but as my partner in my business. And I thought about it, and I’ve been waiting for a moment to share a name that I had secured in 2022, and this is the moment! And it’s called As Ever.”

Markle shared her fascination with the name, which means “as it’s always been” or “in the same way as always.” It’s a nod to her original lifestyle blog, the Tig, which launched in 2014.

What to Expect from the Rebrand
Markle said that the new lifestyle brand is a way for her to get back to sharing her love of all things homestead.

This new chapter is an extension of what has always been my love language, beautifully weaving together everything I cherish—food, gardening, entertaining, thoughtful living, and finding joy in the everyday,” said her Instagram caption.

The brand will include everything from home products to jellies and jams. “Of course, there will be fruit preserves. I think it’s pretty clear by now that jam is my jam,” Markle shared. “But there’s so many more products that I just love that I use in my home. And now it’s time to share it with you.”

The As Ever homepage has a full-screen photo of Markle and her daughter amid trees and the coastline. While there’s limited information on the official As Ever site, fans can “save their seat at the table” by subscribing to their email list or following along on the official Instagram account for upcoming news.

Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

CELEBRITY32 minutes ago

Latest: Diddy moans to Kanye about having ‘no fun’ in leaked jail call and scolds him for ‘wasting time’ before begging for help….See More

ROYAL FAMILY43 minutes ago

Breaking News: Prue Leith Declares She Won’t Watch Meghan Markle’s Netflix Show….Read More

CELEBRITY60 minutes ago

EXCLUSIVE: The Truth About Ben Affleck and Jennifer Garner’s Secret Reunion Revealed After Pair Were Caught in Intimate Clinch – ‘His Hug Was Not Something you Do With an Ex….See More

CELEBRITY1 hour ago

Latest: kim Kardashian’s ‘Nazi’ Rapper Ex Kanye West Posts Raging Texts They Exchanged — After He Dragged Their Daughter North Into Sean ‘Diddy’ Combs Sex Scandal….. Check In

NEWS1 hour ago

Latest News: Trump to hold call with Putin in test of deal-making strength….Read More

ROYAL FAMILY2 hours ago

Breaking: Hate Watching For Meghan Markle’s Netflix Show Won’t Carry Over To Season 2……See More

NEWS2 hours ago

Breaking News: Shamed Conor McGregor gushes over ‘inspiring’ Trump in White House meeting after Don hailed him his ‘favourite Irishman….Read More

NEWS16 hours ago

New Update: Donald Trump Asks Supreme Court To End Birthright Citizenship…..See More

CELEBRITY17 hours ago

Breaking: CELEBRITY Former First Lady Michelle Obama, 61, shares an interesting update on her divorce from her husband, Barack Obama….See More

NFL17 hours ago

Breaking: Travis Kelce and Taylor Swift in rare public sighting on New York date night but fans claim ‘it looks like she’s hiding….See More

ROYAL FAMILY17 hours ago

Latest News: Concerns That Prince George is Lurking in the Shadows as the Next Prince Harry…..See More

ROYAL FAMILY17 hours ago

Breaking News: Princess Kate reveals key details about new trip with kids at major event….See More

Copyright © 2024 USApress24