Breaking: After logo, Meghan Markle gets accused of copying brand name…..See More

Meghan Markle, the Duchess of Sussex, recently launched her new lifestyle brand called As Ever.

The announcement was made on Instagram where she described the brand as a reflection of her passions including food, horticulture, entertaining, thoughtful living, and finding joy in everyday life.

However, the revelation has been criticized for having the same name as a pre-existing New York-based clothing brand.

Meghan Markle, the Duchess of Sussex, recently launched her new lifestyle brand called As Ever.

The announcement was made on Instagram where she described the brand as a reflection of her passions including food, horticulture, entertaining, thoughtful living, and finding joy in everyday life.

However, the revelation has been criticized for having the same name as a pre-existing New York-based clothing brand.

Social media users criticized Markle over brand name
The Duchess’s brand name choice has triggered a storm of criticism on social media. Users accused her of stealing the name from the already-established clothing brand.

“Meghan Markle stole their name! She never did a business search?” one user questioned, while another said, “Meghan Markle took the same name as an already trademarked established clothing store… As Ever. They didn’t steal her brand. She tried to snatch theirs.”

Kolski shared his brand’s history and expressed concerns
Kolski also took to Instagram to share the history of his brand, which began as a hobby in 2015 when he reworked vintage military clothing.

He expressed feelings of powerlessness in response to Markle’s venture, saying, “I’m a very small business…This new venture has the power and money of Netflix behind it.”

Although he doesn’t own a trademark for As Ever, he asserts that common law grants the right to sell clothing under this name.

Earlier, Markle faced plagiarism allegations regarding her brand logo
Earlier, Markle had explained her choice of brand name in a video on Instagram. She explained that “As Ever” means “as it’s always been” and is a reflection of her long-standing love for cooking, crafting, and gardening.

“This is what I do,” she stated.

Meanwhile, even the logo for As Ever had come under scrutiny for being too similar to a Spanish coat of arms.