Breaking News: Meghan Markle’s ‘noticeable shift’ in social media use could be due to two key reasons…. See More

Meghan Markle has made a ‘noticeable shift’ in how she uses social media in recent weeks, a PR expert has claimed, and it could suggest two key things about her plans

A public relations guru has raised an eyebrow at Meghan Markle’s recent flurry of social media posts, suggesting that this “noticeable shift” in her online habits might signal something deeper.

The Duchess of Sussex unveiled her Instagram account on New Year’s Day, only to go quiet on it momentarily after the devastating Los Angeles wildfires which impacted their home, as well as the homes of thousands of others.

But earlier this month, she burst back onto the scene, pepper-spraying her adoring feed with regular updates from her jaunt to Canada with Prince Harry – putting any sort of rumors about their personal life to bed.

The Duchess continued to make waves on the social media landscape this week by debuting her fresh label, ‘As Ever’, rebranding her pre-existing ‘American Riviera Orchard’ line. The strategic move begs the question – what’s behind the online push?

According to PR whiz Renae Smith, the founder and big cheese of ‘The Atticism’, Meghan’s accelerated posting pace may be driven by ulterior motives.

Smith mused to the Express: “Whether it’s driven by concern about the show’s success or just Meghan being given free rein to post as she pleases, the timing is interesting.”

Moreover, the PR doyenne hypothesised: “Given how limited her social media presence has been in the past, this sudden wave of content suggests either a shift in strategy or… (and I think this is more likely) simply giving her permission to lean into her natural instincts online.”

The Duchess continued to make waves on the social media landscape this week by debuting her fresh label, ‘As Ever’, rebranding her pre-existing ‘American Riviera Orchard’ line. The strategic move begs the question – what’s behind the online push?

According to PR whiz Renae Smith, the founder and big cheese of ‘The Atticism’, Meghan’s accelerated posting pace may be driven by ulterior motives.

Smith mused to the Express: “Whether it’s driven by concern about the show’s success or just Meghan being given free rein to post as she pleases, the timing is interesting.”

Moreover, the PR doyenne hypothesised: “Given how limited her social media presence has been in the past, this sudden wave of content suggests either a shift in strategy or… (and I think this is more likely) simply giving her permission to lean into her natural instincts online.”

Ms Smith also noted that while Meghan may be “concerned” about her show’s performance, the shift in her online posting frequency might simply indicate that she “enjoys posting this way”. Ms Smith elaborated: “While I’m sure she has concerns about how the show will perform-anyone in her position would-this doesn’t feel like a structured, carefully crafted campaign.

“It’s more likely that she enjoys posting this way and was previously advised to hold back due to ongoing controversies.

“Now, perhaps with fewer restrictions, a new PR team, or lack thereof (unlikely), she’s indulging in a more ‘real’ approach to Instagram.”

The PR expert concluded with a warning: “Frequent posting can serve a dual purpose: it keeps her relevant in media conversations leading up to the show and ensures she’s controlling her own narrative amid the usual media speculation.