Breaking News: Meghan Markle’s Favorite Aritzia Super Puff Comes With an Army of Celebrity Fans….See More

For the Duchess of Sussex, Bella Hadid, and Jennifer Lopez, it’s all about this puffer jacket.

When temperatures drop below freezing, celebrities all seem to reach for the same winter jacket: Aritzia’s Super Puff. A perfect marriage of form and function, this pillowy coat has graced the shoulders of models, actors, pop stars, and even one member of the Royal Family. Indeed, a calf-grazing matte black Super Puff seems to be the only thing Meghan Markle wanted to wear at the Invictus Games earlier this week in Whistler, British Columbia.

Who can blame her? Available in a variety of different lengths, fabrics, and finishes, there really does seem to be something for everyone in Aritzia’s ever-expanding Super Puff collection. Plus, every coat in the lineup retails for less than $500.

Jennifer Lopez joined the cult of the Super Puff in 2021. On Instagram, the singer posed in a white hip-length version of the jacket with its removable hood intact.

Long before Markle and Lopez, Bella Hadid branded herself as one of the Super Puff’s biggest fans. In 2018, she was spotted wearing the cropped hi-gloss iteration in both black and white.

Much of the fanfare around the puffer jacket can be traced back to Kendall Jenner’s million-dollar campaign for the brand in 2018. Clad in a show-stopping cherry red Super Puff, a ringer tee, and netted heels, the muse single-handedly made the coat go viral.